The Art of Memetics

by Edward E. Wilson and J. Wes Unruh
Illustrations by Ray Carney

Memetics is not really so much an academic, qualitative theory, but a metaphorical or philosophical model. This leads the memeticist to take an artistic rather than a technical approach, and is where we started when we took on the challenge of co-authoring this book, describing an artform centered around distributing memes across any given memetic network. As these networks exist both internally and externally, a memeticist is dealing in a practical way with a number of seemingly unrelated disciplines. At the center of this overlap lies cybernetic theory, but it also entails strategies from marketing, psychology, social networking, cultural analysis, rhetorical principles, and biological theory, (specifically viral and epidemiological models.)

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