Footnote 31
Feedback loops can be thought of as self-perpetuating situations, or active tautological events. The study of language evolution provides a way of thinking about the effect of feedback loops over time.
Note: We were both unaware of the book I Am A Strange Loop (2007) by Douglas Hofstadler at the time we were writing The Art of Memetics. We highly recommend this book as an adjunct to our text.