Footnote 42
Alternate Reality Games and Direct Response Branding both develop and refine implementations of the Zeigarnik Effect and Mark Joyner discusses it in depth in Mind Control Marketing. Brand Managers note: Brand-jacking is not illegal (when done right).
[...] Please bear in mind that we are not discounting his work, far from it. Thought Contagion, along with Richard Brodie’s Virus of the Mind: The New Science of the Meme, are profoundly accessible works on the way that belief grows and manifests in culture. (Add MindControlMarketing and you’ve got the three books necessary to begin ‘Brand-Jackin…) [...]
Footnote 50 + Meme - Art of Memetics Reference Blog - December 3rd, 2008 at 3:11 pm