Footnotes

Footnote 50

Please bear in mind that we are not discounting his work, far from it. Thought Contagion, along with Richard Brodie’s Virus of the Mind: The New Science of the Meme, are profoundly accessible works on the way that belief grows and manifests in culture. (Add MindControlMarketing and you’ve got the three books necessary to begin ‘Brand-Jacking’.)

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Footnote 50

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