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Footnote 66

People buy not to own, but to join the ranks of those who own a specific product. Think Two Products Ahead and Triggers both explore how best to leverage this motivation.

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This entry was posted on Saturday, December 6th, 2008 at 5:59 am and is filed under Chapter Thirteen. You can feed this entry. You can leave a response, or trackback from your own site.

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Footnote 66

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