Online Social Optimization and Lifestream Toolsets – Domozych Media / Wes’ Desk
The experience of self-publishing and distributing this book led to the formulation of an approach to marketing I labeled ‘OSO’ – or ‘Online Social Optimization’ – which encompasses three interrelated fields, online reputation management or ORM, search engine optimization or SEO, and social media optimization or SMO. The principle is simple – each of these three fields overlaps the next, and by approaching each situation through a holistic, top-down view rather than the more narrow adherence to one methodology over another, a more successful organic structure can be built for longer-lasting results and greater communicative reach throughout society.
via Online Social Optimization and Lifestream Toolsets – Domozych Media / Wes’ Desk.
