Never before has it been possible to see such quick paced change across the Google SERP.

At this years imedia summit Amnesia have started a social experiment in the form of @Hunvalski.

The idea of this experiment is to see the amount of search results that can be generated for the term Hunvalski (a term that previously had zero results).

via Hunvalski Vodkalots – a social experiment « Joely Righteous.