Memes Pose As The Most Effective Tool In Brand Communication
The agent changes by learning something new, the information changes by the knowledge the agent already had. Therefore, a meme reaching an agent, will be transmitted in a changed form. Thus, cultural evolution is Lamarckian: characteristics acquired during the lifetime of the meme’s carrier can be transmitted to later carriers selectively, depending on their fitness. Natural selection will pick out the memes who survive this transmission process relatively unchanged. Therefore, the fittest memes, such as certain songs, religious beliefs, scientific laws, or brand names, will have a stable, recognizable identity.
via Memetics in Marketing: Memes Pose As The Most Effective Tool In Brand Communication.
