Memetics met with academic opposition from socio-biologists including Edward O. Wilson, and Dawkins himself expressed concern about memetics becoming an empirical science of culture. Dennett and others developed slightly different interpretations of memes from Dawkins, and the academic world has consequently been slow to adopt the new science.

Memetic Engineering developed from diverse influences, including cutting edge physics of consciousness and memetics research, chaos theory, semiotics, culture jamming, military information warfare, and the viral texts of iconoclasts William S. Burroughs, J.G. Ballard, and Genesis P-Orridge. It draws upon Third Culture sciences and conceptual worldviews for Social Engineering, Values Systems Alignment, and Culture Jamming purposes.

via disinformation | memetic engineering.