We include these videos here as an introductory point to the overall themes of this book.

Susan Blackmore: Memes and “temes”

Malcolm Gladwell: What every business can learn from spaghetti sauce

Virginia Postrel: The power of glamour

Dan Dennett: Ants, terrorism, and the awesome power of meme

Steven Johnson: The Web and the city

Howard Bloom: Marketers Are Artists

Michael Wesch: The Machine is Us/ing Us

Various: Objects of Persuasion