Alternate Reality Games and Direct Response Branding both develop and refine implementations of the Zeigarnik Effect and Mark Joyner discusses it in depth in Mind Control Marketing. Brand Managers note: Brand-jacking is not illegal (when done right).

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Mark, Margaret and Pearson, Carol S. (2001) The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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R. Barthes, S/Z

Primarily of interest in that it is here that Roland Barthes puts forth this list:

• Hermeneutic Code
• Semic Code
• Proairetic Code
• Symbolic Code
• Referential Code

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J. Lilly, Programming and Metaprogramming in the Human Biocomputer

We also recommend Center of the Cyclone: Looking into Inner Space

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From the latin word Grigori, defined as the watchers or the nephilim in traditional mythology. Eliphas Lévi, in Le Grand Arcane (“The Great Mystery”, 1868) identifies “egregors” (sic) with the tradition concerning the fathers of the nephilim, describing them as “terrible beings” that “crush us without pity because they are unaware of our existence.”

Modern definition of egregore (or egregor) being an embodiment of a convergence of forces that exhibit memory, intentionality, and cognition, capable of retaining and spreading memes. Refer back to Chapter 1 for a more in-depth definition.

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G. Bateson, Steps to an Ecology of Mind

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