In astrology, the rising sign is most closely associated with the persona, with the sun and moon signs roughly analogous to one’s conscious and pre-conscious self-image. Return to Page
Protocol is the expectation of how to behave within a particular context, and is often attached to a physical space (in this example, the coffee shop is used as a memetic diagram of a group cluster.) Return to Page
People buy not to own, but to join the ranks of those who own a specific product. Think Two Products Ahead and Triggers both explore how best to leverage this motivation. Return to Page
For further reference on these magical techniques we’ve described, we recommend Phil Hine’s book Prime Chaos in which he explains Sorcery Event Series, and Taylor Elwood‘s Sigil Web explanation in the book Space/Time Magic. Return to Page
And puts one in mind of Indra’s Web, or Hesse’s The Glass-Bead Game. Return to Page
St. Mae and St. Fox presented Pranks at Esozone 2008, and used the term ‘Memetic Piggybacking’ to describe what we’ve identified as a viral metabiological process. If you are interested in learning more about memetic pranks, viral infictions, memetic contagions, click here. Return to Page
Viral video is a recent development, having first made an impression in the search engines around 2005. Examining Google Trends for ‘Viral Video’ provides a real-world version of a meme adoption pattern. As producers heard about this idea of viral video, more and more came online looking for, as well as producing, viral video. The [...]
Not to mention the countless black metal homages being paid to Cthulhu, Nyarlathotep, and the various other crawly forces at the edge of math. H. P. Lovecraft’s mythos is a complex, interconnected fictional mastermind session that will not die. Return to Page
Much more about using triggers can be found in Kevin Hogan’s book Covert Persuasion and Joseph Sugarman’s book Triggers. Dave Lakhani released his book on Persuasion after we’d completed the manuscript for The Art of Memetics, or we would have included it in our print edition’s bibliography. We include it here to rectify that oversight. [...]
See Spare, A.O. “Automatic Writing” to begin. Spare is one of the most important proto-chaos magicians of the last hundred years, and his artwork lies not fully anchored in this plane. Return to Page
Meyers-Briggs Type Indicator–Based on socionics, a typing system that Carl Jung worked on, and which breaks up personality along four axis. Popular within corporate cultures, human resources divisions, and various mentoring programs, and probably as a result there are numerous online quizzes which will analyze your responses to tell you your four-letter personality type. Return [...]
Wilson, Robert A. (1990) Quantum Psychology is an important text, as well as Farrell, Nick (2005) Gathering the Magic in finding groups and understanding the effect joining a group can have on the self and one’s self-image. Return to Page
Lévi-Strauss, C. (1966) The Savage Mind provides the first reference to the importance of bricolage, although not the full application of it as a technique. Return to Page
On a similar note, during the years from 1998 through until about 2004, I was exposed to an ongoing perpetual conversation within Astrology:1, one of the chat rooms at Yahoo.com —a chatroom that had a revolving cast of various chatters, and that often devolved into arguments and flame wars—it became obvious that the layer of [...]
C. Harold, (2007) OurSpace – A brilliant treatment of the social movements that have flourished online, and the problematic nature of social value perceived as added capital. Return to Page
R. Barthes, “Operation Margarine” in (1972) Mythologies Return to Page
For an example of how ‘mere words’ can have a direct (yet unconscious) effect on physiology, see the episode in Blink by Malcolm Gladwell where the subject of a psychological experiment receives the hidden message of ‘old’ and moves slower as a result. Return to Page