A Hukilau is a way of fishing invented by the ancient Hawaiians. The word comes from Huki, meaning pull, and lau, meaning leaves. A large number of people, usually family and friends, would work together in casting the net from shore and then pulling it back. The net was lined with ki leaves, which would [...]
Never before has it been possible to see such quick paced change across the Google SERP. At this years imedia summit Amnesia have started a social experiment in the form of @Hunvalski. The idea of this experiment is to see the amount of search results that can be generated for the term Hunvalski (a term [...]
How do you know which ones to use? Is there a way to target only the relevant ones? The answer is – well, sorta. This isn’t rocket science, but it is always evolving. Right now there are four ‘meta’ social networking sites that I want to introduce you to – you might think of this [...]
About 10 minutes of it is a minor update (rehash) of An Anthropological Introduction to YouTube, but the rest is new. The gathering may have been the highest concentration of amazingly creative and concerned global citizens I have ever been around. Hallway conversations were different than your typical conversations. Instead of lots of people saying, [...]
There is an eBaying of content going on, as people repurpose stuff they find in the digital garage and attic that is the Web. Some people will become the new scavengers, looking through the detritus of the web for things to reuse and remix. Some will build the places where they look, the tools they [...]
The experience of self-publishing and distributing this book led to the formulation of an approach to marketing I labeled ‘OSO’ – or ‘Online Social Optimization’ – which encompasses three interrelated fields, online reputation management or ORM, search engine optimization or SEO, and social media optimization or SMO. The principle is simple – each of these [...]
I want you to imagine back in the early days of newspapers and magazines how the effect of coupons could be measured. A store owner put a coupon in a local newspaper, and then counted up the coupons that came back into the store – immediately that store owner had an understanding of the impact [...]