According to Science Daily, two academics conducted four different experiements, “and found that publicly blaming others dramatically increases the likelihood that the practice will become viral.”In one example, participants read about California Governor Schwarzenegger blaming special interest groups for the failure of a special election that cost $250. The ones who did so were more likely to blame others for their own unrelated short-comings. In other words an aura of negativity spreads, even if it’s about something completely different.The reason? “It triggers the perception that one’s self-image is under assault and must be protected.” So, “not me, guv!”
Camelback High School librarian Georgette Bordine says the two Audubon Society books checked out in 1959 and the money order were sent by someone who wanted to remain anonymous.
Bordine says the letter explained that the borrower's family moved to another state and the books were mistakenly packed.
The letter said the money order was to cover fines of 2 cents per day for each book. That would total about $745. The letter says the extra money was added in case the rates had changed.
Harold Cabezas (haroldcabezas) ’s status on Thursday, 03-Sep-09 15 … – “Sound Does Have Form…It Can Affect Matter And Cause Form Within Matter.” – Evan Grant on Cymatics-TED Video http://post.ly/3rkN. Attachments. http://haroldcabezas.posterous.com/sound-does-have-formit-can-affect-matter-and …
Evan Grant: Making sound visible through cymatics (TED) « Urban … – Evan Grant: Making sound visible through cymatics (TED). This entry was posted on Wednesday, September 16th, 2009 at 2:48 am and is filed under Interesting Findings, Resources. You can follow any responses to this entry through the RSS …
Cymatics : TED Talk by Evan Grant « PolyPink – Cymatics : TED Talk by Evan Grant. Thanks to “The Music of Sound” for sharing this video. This is the first TED talk I’ve ever watched, I’ve knew what it is for a while but have never watched. In this video, Mr. Evan Grant talks …
TED: Evan Grant – Making Sound Visible Through Cymatics « Metousiosis – In follow up to a previous post regarding the visualization of sound through cymatics, TED has just released a short little video on the subject, as given below. In the talk, Evan Grant explores some of the history of the subject, …
Cymatic Insights for Crisis Mapping « iRevolution – We used conflict event-data from Afghanistan but the result was not particularly music to my ears—but then again, neither is war. Patrick Philippe Meier. Categories: iTech. Tagged: Crisis Mapping, Cymatics, TED, Visual Analytics, …
Rudolf Steiner and Anthroposophy. Waldorf Education. Not-For-Profit Status. Anthroposophical Links … Waldorf Early Childhood Teacher Education. Meet the …
Rudolf Steiner and Anthroposophy. Waldorf Education. Not-For-Profit Status. Anthroposophical Links … Waldorf Early Childhood Teacher Education. Meet the …
Public Programs Certificate in Sound, Voice, and Music Healing with David Darling and Silvia Nakkach … Home >> About CIIS >> Public Programs >> Sound …
Like many of you, I experience multimedia as both a creator and consumer–my … a lot of time working on our home media center and home automation, and …
Public Programs Certificate in Sound, Voice, and Music Healing with Joanne Loewy DA, LCAT, MT-BC … Home >> About CIIS >> Public Programs >> Sound Certificate > …
Public Programs Certificate in Sound, Voice, and Music Healing with Stuart Dempster M.A. … Home >> About CIIS >> Public Programs >> Sound Certificate >> Course …
Public Programs Certificate in Sound, Voice, and Music Healing with Stuart Dempster M.A. … Home >> About CIIS >> Public Programs >> Sound Certificate >> Course …
Using high definition audio recordings of dolphins, the research team, headed by English acoustics engineer and cymatics researcher, John Stuart Reid, and Florida-based dolphin researcher, Jack Kassewitz, has been able to use cymatics to image the imprint that a dolphin sound makes in water.
They have used cymatics to create “reproducible patterns that are expected to form the basis of a lexicon of dolphin language, each pattern representing a dolphin ‘picture word’” similar to the way Egyptian Heiroglyphics function.
Kassewitz says, “there is strong evidence that dolphins are able able to ’see’ with sound…” And that is why creating images of their language through cymatics may allow us to understand for the first time how dolphin language really works. Read full article here
Video is an underused resource in social media, but its increasingly going to become relevant as people use it to create information videos, video blogs, or comedic video entries. I’m planning on making more videos, because I know they provide a level of interactivity that people will want more of as time goes on. After all, if you can see how a product works, as opposed to just reading about it, which will interest you more?
Neuromarketing companies fall into three broad categories based on technique:
fMRI scanning: Functional Magnetic Resonance Imaging scanners, weighing in at about 32 tons and costing about $3 million each, measure the level of blood flow to various regions of the brain, showing researchers where the action is.
The ability to provide location-based brain mapping is the primary advantage of fMRI scanning. When researchers expose test subjects to stimuli, they can see exactly which areas of the brain respond.
However, fMRI scanning is expensive—individual sessions can run $15,000 for a test group of 20 subjects. Test subjects are constricted inside the narrow fMRI tube, and since even minute head movements can pollute the results, their movements are restricted, and those restrictions may bias the results. Most importantly, fMRI techniques suffer from time lag due to the delayed response in blood flow to the brain and the time it takes to capture the image.
EEG and biometrics: Electroencephalography (EEG) measures the electrical activity of the brain as recorded by electrodes placed on the scalp. Test subjects wear caps wired with up to 128 sensors designed to capture electrical signals from the brain—2,000 measurements per second, with upwards of 1 billion data points collected for one 30-second television spot. The technology is less intrusive than fMRI and about a third less costly. Companies can perform EEG monitoring on a group of test subjects for about the same cost as a typical focus group.
Among the drawbacks is the poor spatial resolution of EEG brain scans. Electrical activity in the brain is measured almost instantaneously but the poor spatial resolution leaves researchers guessing as to which deeper regions of the brain are active.
Applied neuroscience: Applied neuroscience involves no brain scanning at all. Rather, these firms use the foundations of neuroscience to train marketers and sales teams to design pitches, offers and marketing messages that appeal to the brain on a subconscious level.
A Hukilau is a way of fishing invented by the ancient Hawaiians. The word comes from Huki, meaning pull, and lau, meaning leaves. A large number of people, usually family and friends, would work together in casting the net from shore and then pulling it back. The net was lined with ki leaves, which would help scare the fish into the center of the net. Consistent with the Hawaiian subsistence economy, anybody that helped could share in the catch. Hukilau Beach, in Lā’ie, is named after the technique, which has been used there for centuries.
Never before has it been possible to see such quick paced change across the Google SERP.
At this years imedia summit Amnesia have started a social experiment in the form of @Hunvalski.
The idea of this experiment is to see the amount of search results that can be generated for the term Hunvalski (a term that previously had zero results).
How do you know which ones to use? Is there a way to target only the relevant ones? The answer is – well, sorta. This isn’t rocket science, but it is always evolving. Right now there are four ‘meta’ social networking sites that I want to introduce you to – you might think of this as a library of web 2.0 services.The only way to know what works best is to try them all, and evaluate the results. Social media is its own language, a language of keywords, visuals, profiles, and feeds. There are a number of sites that attempt to consolidate the vast array of social networking into a few easily used dashboards, but even those have their issues – all of these third-party sites work independently of each other, and sometimes sites go down, or change their interface, or rebrand themselves, creating gaps and voids. Even the sites that seem stable and backed by a large corporation have bugs, or lose data, or alter their links in such a way as to make interfaces less useful for online social optimization purposes.
About 10 minutes of it is a minor update (rehash) of An Anthropological Introduction to YouTube, but the rest is new. The gathering may have been the highest concentration of amazingly creative and concerned global citizens I have ever been around. Hallway conversations were different than your typical conversations. Instead of lots of people saying, ‘You know, somebody should …’ there were lots of people saying, ‘So I did this, this, and this, and now Im working on doing this, this, and this and we should collaborate …’ In other words, it was a bunch of people blessed with what I once heard Yochai Benkler and Henry Jenkins call critical optimism. Nobody there was blindly optimistic, thinking technology was going to make everything better. They were all continually trying to figure out where we are, where we might be going, and the possible downsides and dangers of new technologies so we can use the new technologies to serve human purposes. In other words, it was my kind of crowd. Special thanks to Micah Sifry and Andrew Rasiej for organizing the conference.
There is an eBaying of content going on, as people repurpose stuff they find in the digital garage and attic that is the Web. Some people will become the new scavengers, looking through the detritus of the web for things to reuse and remix. Some will build the places where they look, the tools they look with: the Bit Torrents and Pirate Bays of this world. Some will do the remixing, as in the Dustin McLeans. Some will buy, but not all: there is already a plethora of data points about freemium models and conversion rates.
If we allow this to happen, then new revenue streams will begin to emerge, new business models will come about.
If we allow this to happen, then we can participate in these new revenue streams and models.
If we try to prevent it from happening, we will fail. And therefore not participate in the new revenue streams and models.
The customer now has choice.And we have a choice. To be on the customer’s side. Or not.
The experience of self-publishing and distributing this book led to the formulation of an approach to marketing I labeled ‘OSO’ – or ‘Online Social Optimization’ – which encompasses three interrelated fields, online reputation management or ORM, search engine optimization or SEO, and social media optimization or SMO. The principle is simple – each of these three fields overlaps the next, and by approaching each situation through a holistic, top-down view rather than the more narrow adherence to one methodology over another, a more successful organic structure can be built for longer-lasting results and greater communicative reach throughout society.
I want you to imagine back in the early days of newspapers and magazines how the effect of coupons could be measured. A store owner put a coupon in a local newspaper, and then counted up the coupons that came back into the store – immediately that store owner had an understanding of the impact the advertising budget had on sales. Now flash-forward to today, and overlay that expectation of an observable metric being applied to social media – Nathan Gilliatt, a.k.a., the Net Savvy Executive, has analyzed some of the methodologies marketing agencies are struggling to wrap around the existing data, and comes to the conclusion that “the golden metric that will answer every question does not exist.” In part, this concern is a post-modern one – our world lacks a coherent narrative, and social media rests upon a sea of ever more modularized and granular expressions of culture.
On the one hand, attempting to measure precisely the impact of any given trans-media event is an exercise in futility – rather we must apprehend trends, and think in terms of clouds and presence rather than sites and indexing traffic. On the other hand, a small business owner who knows precisely where they’re putting advertising and marketing energy can make a pretty good assessment of any given strategy. Jacob Morgan has posted two examples of the specific impact social media marketing has had for smaller corporations, and there are plenty more social media marketing success stories out there if you ask around on twitter.
Tracking marketing effectiveness is only a fraction of the data that we can expect to bubble up out of the social networking space. Another example was highlighted by Matt Rhodes on the FreshNetworks Blog in his post ‘Facebook, Gross National Happiness and the power of buzz tracking.’ “Buzz tracking offers a really valuable source of insight for brands and organisations, especially when it compares what people say (the buzz and sentiment) with other profiling data we have about them.”
The re-use, remixing and adaptation of the LOLcat idea instead suggest that the spread and replication of this form of cultural production is not due to the especially compelling nature of the LOLcat idea but the fact it can be used to make meaning. A similar situation can be seen in the case of the “Crank Dat” song by Soulja Boy, which some have described as one of the most succesful Internet memes of 2007. Soulja Boy, originally an obscure amateur performer in Atlanta, produced a music video for his first song “Crank Dat”, which he uploaded to video sharing sites such as YouTube. Soulja Boy then encouraged his fans to appropriate, remix, and reperform the song, spreading it through social networks, YouTube, and the blogosphere, in the hopes of gaining greater visibility for himself and his music.
Along the way, Crank Dat got performed countless times by very different communities — from white suburban kids to black ballet dancers, from football teams to MIT graduate students. The video was used as the basis for “mash up” videos featuring characters as diverse as Winnie the Pooh and Dora the Explorer. People added their own steps, lyrics, themes, and images to the videos they made. As the song circulated, Soulja Boy’s reputation grew — he scored a record contract, and emerged as a top recording artist. — in part as a consequence of his understanding of the mechanisms by which cultural content circulates within a participatory culture.
The success of “Crank Dat” cannot be explained as the slavish emulation of the dance by fans, as the self-replication of a “compelling” idea. Rather, “Crank Dat” spread the way dance crazes have always spread – through the processes of learning and adaptation by which people learn to dance. As CMS student Kevin Driscoll discusses, watching others dance to learn steps and refining these steps so they express local experience or variation are crucial to dance itself. Similarly, the adaptation of the LOLcat form to different situations — theory, puppies, politicians — constitute processes of meaning making, as people use tools at their disposal to explain the world around them. (emphasis added)
This is only a small selection from the longer text at Henry Jenkins site. We strongly recommend viewing the video as well – he is as entertaining a lecturerer as he is a writer.
Submissions of Writing and Art are now being accepted for the first issue of Project Bluebird. Please submit all content using the Submissions Form. For more information about Project Bluebird, please contact us. Writing should be articles, narrative, poetic, or blends thereof. Other content may be accepted depending on the quality and type of submission.
Editorial Staff: Kara Rae Garland, Lillian Grace, Samm Hain, and Edward E. Wilson.
Write out a story, or at least a description, of the idealized version of your life. Write this in third person, seeking to objectively portray who you ideally would like to become. By then creating a storyline around this character, you begin building a model in your mind of how you might become that character.
Processual symbolic analysis, or comparative symbology, refers to the study of symbols used within cultural, or more specifically ritual, contexts. See Turner, V. (1974) Dramas, Fields, and Metaphors: Symbolic Action in Human Society
