See the Trend Growth figure in Chapter 1. The long tail, as an ecological space for memes, is broken up into four categories: Late Majority, Early Majority, Early Adopters, and Innovators.
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Viral video is a recent development, having first made an impression in the search engines around 2005. Examining Google Trends for ‘Viral Video’ provides a real-world version of a meme adoption pattern. As producers heard about this idea of viral video, more and more came online looking for, as well as producing, viral video. [...]
Meyers-Briggs Type Indicator–Based on socionics, a typing system that Carl Jung worked on, and which breaks up personality along four axis. Popular within corporate cultures, human resources divisions, and various mentoring programs, and probably as a result there are numerous online quizzes which will analyze your responses to tell you your four-letter personality type.
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Lévi-Strauss, C. (1966) The Savage Mind provides the first reference to the importance of bricolage, although not the full application of it as a technique.
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Alternate Reality Games and Direct Response Branding both develop and refine implementations of the Zeigarnik Effect and Mark Joyner discusses it in depth in Mind Control Marketing. Brand Managers note: Brand-jacking is not illegal (when done right).
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Mark, Margaret and Pearson, Carol S. (2001) The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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J. Lilly, Programming and Metaprogramming in the Human Biocomputer
We also recommend Center of the Cyclone: Looking into Inner Space
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Paco Xander Nathan’s discussion on corporate metabolism is highly recommended, and can be read here, at Tripzine
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Think and Grow Rich is now in the public domain, which means I can embed the entire book here for you to read. In particular, be sure to read chapter 5 and chapter 14, in as much as those chapters deal specifically with aspects of a Master Mind Group (or Mastermind, as they’ve come [...]