Footnotes

The agent changes by learning something new, the information changes by the knowledge the agent already had. Therefore, a meme reaching an agent, will be transmitted in a changed form. Thus, cultural evolution is Lamarckian: characteristics acquired during the lifetime of the meme’s carrier can be transmitted to later carriers selectively, depending on their fitness. [...]

Please bear in mind that we are not discounting his work, far from it. Thought Contagion, along with Richard Brodie’s Virus of the Mind: The New Science of the Meme, are profoundly accessible works on the way that belief grows and manifests in culture. (Add MindControlMarketing and you’ve got the three books necessary to [...]

Or that the communication methods themselves are predisposed toward carrying a specific type of “social change” meme – twitter, for example, was predisposed to carry a ‘twitter revolution’ meme, regardless of any real world situation.
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