Ornstein, Robert. (1986) Multimind: The multimind is the non-unified parts and separate processes that run the actual work of mental cognition. An example of this is sub-personalities; elements and triggers that form specific responses that make up an overall personality structure.
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The intelligence-increasing techniques of Dr. Wenger outlined in his book The Einstein Factor rely on the mechanism of balancing input and output by outliers, individuals who find fringes to weave together.
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Edward de Bono’s flowscaping is ideal for analyzing an institutional body and diagramming the internal organs of an egregore..
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People buy not to own, but to join the ranks of those who own a specific product. Think Two Products Ahead and Triggers both explore how best to leverage this motivation.
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Further Reading on Terministic Screens and Reality Tunnels:
On Symbols and Society (Heritage of Sociology Series) – Kenneth Burke
Quantum Psychology: How Brain Software Programs You and Your World – Robert Anton Wilson
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