See the Trend Growth figure in Chapter 1. The long tail, as an ecological space for memes, is broken up into four categories: Late Majority, Early Majority, Early Adopters, and Innovators.
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One author spent a year avoiding advertisements as much as possible, while consciously removing or marking out any corporate logo present in his daily environment. This experiment led to a kind of hyper-awareness of logomancy and its otherwise subliminal effects, and led to a development of a personal theory about psychological space which went on [...]
People buy not to own, but to join the ranks of those who own a specific product. Think Two Products Ahead and Triggers both explore how best to leverage this motivation.
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Much more about using triggers can be found in Kevin Hogan’s book Covert Persuasion and Joseph Sugarman’s book Triggers. Dave Lakhani released his book on Persuasion after we’d completed the manuscript for The Art of Memetics, or we would have included it in our print edition’s bibliography. We include it here to rectify [...]