Memes Pose As The Most Effective Tool In Brand Communication
Wednesday, February 24th, 2010

The agent changes by learning something new, the information changes by the knowledge the agent already had. Therefore, a meme reaching an agent, will be transmitted in a changed form. Thus, cultural evolution is Lamarckian: characteristics acquired during the lifetime of the meme’s carrier can be transmitted to later carriers selectively, depending on their fitness. [...]

Breast cancer awareness goes viral on Facebook . . . with bra color updates
Saturday, January 9th, 2010

Purple. Polka dot. Grimy white. And even as the bra colors went viral — wildly so — cyber-arguments erupted about what it all meant. Was so openly and brazenly posting something as intimate as one’s bra color an attempt to raise breast cancer awareness? Or was it all just another Facebook time-suck, another “send your [...]

If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes By Henry Jenkins
Thursday, February 12th, 2009

MIT Convergence Culture Consortium: Weblog The re-use, remixing and adaptation of the LOLcat idea instead suggest that the spread and replication of this form of cultural production is not due to the especially compelling nature of the LOLcat idea but the fact it can be used to make meaning. A similar situation can be seen [...]

Footnote 51
Wednesday, December 3rd, 2008

Edward witnessed an interaction very similar to the simplified description above. The more flexible male shut down his competitor to the point that the competitor developed a new option; he drank until he passed out and didn’t have to compete anymore. Return to Page