Footnotes

Much more about using triggers can be found in Kevin Hogan’s book Covert Persuasion and Joseph Sugarman’s book Triggers. Dave Lakhani released his book on Persuasion after we’d completed the manuscript for The Art of Memetics, or we would have included it in our print edition’s bibliography. We include it here to rectify [...]

Objects of Persuasion, focusing on the cognitive elements of persuasion, featuring a number of speakers. This video is an hour long, and we suggest some people keep a notebook at hand.

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