Meatspace: The affectionate term for physical interaction that arose in context via online discussions. See UrbanDictionary Return to Page

Alternate Reality Games and Direct Response Branding both develop and refine implementations of the Zeigarnik Effect and Mark Joyner discusses it in depth in Mind Control Marketing. Brand Managers note: Brand-jacking is not illegal (when done right). Return to Page

Mark, Margaret and Pearson, Carol S. (2001) The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Return to Page

R. Barthes, S/Z Primarily of interest in that it is here that Roland Barthes puts forth this list: Hermeneutic Code Semic Code Proairetic Code Symbolic Code Referential Code Return to Page

J. Lilly, Programming and Metaprogramming in the Human Biocomputer We also recommend Center of the Cyclone: Looking into Inner Space Return to Page

Originally published in 1978, and republished with the additional text Psychonaut in 1987. Return to Page

Objects of Persuasion, focusing on the cognitive elements of persuasion, featuring a number of speakers. This video is an hour long, and we suggest some people keep a notebook at hand. Return to Page

Several versions of this type of application are available for experimentation. Semacode ScanLife NeoReader Return to Page

Phage is a term taken from the study of viruses and applied here as an analogy, along with the term capsid used earlier in the text. Phages are viruses which devour the cellular structure, creating copies of themselves in the process. Return to Page

Web 2.0 in just under 5 minutes. The following video was produced by Michael Wesch and is titled The Machine is Us/ing Us from MediatedCultures Return to Page

Teilhard writes of the unfolding of the material cosmos, from primordial particles to the development of life, human beings and the noosphere, and finally to his vision of the singularity. Teilhard de Chardin, Pierre (1959) The Phenomena of Man Return to Page

The teleconference is also an ideal interface for a mastermind group working non-locally, especially when supplemented with file and document sharing online. Return to Page

Appendix I describes in more detail what a sigil is and the process behind acts of sigilization.  Eventually this will be part of the primary text, but for now you can read the uncorrected version here. Return to Page

Further Reading on Terministic Screens and Reality Tunnels: On Symbols and Society (Heritage of Sociology Series) – Kenneth Burke Quantum Psychology: How Brain Software Programs You and Your World – Robert Anton Wilson Return to Page

Known to its practitioners as NLP, and referenced as such throughout the text – more an art than a science. Return to Page