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This book is the result of years of examining the occult with a critical, albeit subjective, stance. Our reality tunnel, or terministic screen, brings together trends in marketing, entrepreneurship and the occult so we ourselves could best understand how and where these trends converge. Terms from magic such as egregore and sigil¹⁴ help us illustrate the dynamic forces at work within group minds, as well as approaches to harnessing those forces to transform systems. There is magic in applying memetics, and it takes a few terms from magic to fully explain how to apply this art form.

There are two models of memetics we also use throughout the book; one being the virus model, where small-scale individual signals infect hosts, predisposing them toward particular actions. This model is useful for creating and understanding how communications spread. The second is the entity model, useful for understanding political and social movements. Here we look at larger memetic structures acting on the world through people who hold the belief sets, as if the memetic entities were intentional beings which ride their hosts.