Few people make it past the first chapter of a book, just as many people never fully ingest a meme. What is being described herein will take the entire book to tell, and if you can stick with it, bring up the discussion topics in conversations, and follow up on the suggested readings, we assure you the reward will be immense. Each section that follows will become easier to comprehend, and the examples and applications of this technology (for memetic engineering is very much a technology, rather than a theory) will enable you to twist reality and create your experiences. You will find you have more energy, which will help the scope of your vision to grow. Even more important, you won't need to consciously recall the entire book to benefit from having read it. Once these ideas are understood, they will become profoundly useful in communication and self-empowerment.
Keep in mind that not all connections are equal exchanges of memetic packets. In addition, memes that depend on specific population and communication patterns will not encourage the change of those patterns, as the memes that support these existing orders will be more common, in general, and have more traction within those patterns. Memes that depend on new technological advances in communication mediums will be more likely to encourage changes in the social order towards supporting those new mediums. Perhaps this is why the internet has triggered more memes geared toward social change than older, more established mediums. However, as society shifts to integrate the internet, the memetic content online will presumably shift to memes more supportive of this new social structure.
If this is true, then it is convenient to presume that these 'social change' memes are dependent on innovations in communication methods20. One might then conjecture that if there were no further changes to the communication infrastructure, social change memes might, over time, die out completely. Thankfully this eventuality is unlikely, as memes generally support communication innovation as a way to engender greater replication probability. In other words, reproduction is a primary drive for a memetic body in this conceptual nodal space. Perhaps ideology and hegemony do not require the kind of conspiracy that Karl Marx envisioned21 but rather arise naturally from the evolutionary behavior of memes endeavoring after their own survival.