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Traditionally, at least, the answer to this question has been that we consciously decide based on the merits of a particular instance. Sadly, this appears to be flawed. We are largely unaware of the instruction we've received from all of the open channels. Additionally, researchers have proven that action occurs prior to thought, that we, at times, carry out rote responses a full half-second prior to our minds making a decision in the form of measurable thought energy in the brain. However, the percentage of affect of any given component within a cybernetic system can shift over time as the results of its contributions come back to it over the successive iterations of the feedback loop. Thanks to the Internet, elements of this feedback loop in relation to the human experience have been exponentially accelerated, making the world infinitely more reactive than it has historically ever been before²⁵.