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As magic has held on to the concepts that exoteric culture and science was not prepared to accept or explain, magic consequently consists of a hodgepodge of pragmatic techniques for achieving a variety of effects, supported by little more than mythological explanations and traditional lines of association. Since the late sixties and early seventies, a current in occult circles has manifested that we refer to as Chaos Magic. One text in particular, Liber Null³² , written by Peter Carroll, aimed to be a unification of different models into an approachable and cohesive system, and held at its most fundamental argument the thesis that magic was leveraged through manipulating belief in specific ways³³.

Marketing, memetics, and masterminding techniques are only the start; other magicians are working in fields too numerous to list. Magic and science have been on course for reintegration since the turn of the previous century. We seek to accelerate this process by providing metaphors of complexity, flexibility, and ecology. A world of information systems is not ruled by cause and effect but rather by influence, attention, and reputation.

The necessary component of a meme-signal to exposure is its attractiveness or noticeableness. If the signal is sufficiently different from surrounding signals and appears new or fresh, it will garner enough attention to give it a chance at being picked up by a new node, or "infected". To carry over from exposure to infection the meme must address itself to the needs and priorities of the potential nodal host. The needs of the host are partially influenced by its prior acceptance of previous memes from the same nodal network, which is part of the reason why we see memes clustered around each other conceptually.