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Additionally, the internet is providing people with the tools for more effectively filtering what media they take in. Search engines, rss feeds, and keyword tags are allowing people to streamline their access to the most up-to-date information in their fields of interest. Peer file sharing and media piracy are both a part of this trend. It is also unstoppable, and it is reworking the way that the free market works. The old institutional marketing idea of "if you're not everywhere, you're nowhere" has become a reality in this new memetic stock market of opt-in belief.

We are embedded in a sea of memetic content, content now determined by the collective pool of individuals more than ever before, and, as a result, people have more control over what memes they are exposed to. This also means that people can cocoon themselves in media that confirms their pre-existing biases, and this is where fractal notions of self-similarity in memetic construction can smuggle across new energy. Mimic an outer layer and create an entrainment by properly encoded semantic value and any stagnate memetic ecology will rapidly mutate. To do this properly takes both skill and experience, yet thanks to the interconnected nature of daily life, we all now have relatively equal potential to initiate such a catalyst. All the information we need to accomplish anything already exists and, for the most part, is already available to us. There is still data hiding behind classified or trade secret status, but most information is now free if you know where to look.

What is needed now is not more information, but the ability to find and assemble useful instruction from the existing information. Those of us living in the world are immersed in a zeitgeist overwhelmed by informational abundance. Recapturing archaic skills of hunting and gathering we can find what we need to exorcise ourselves of such hang-ups as modernist specialization or capitalistic competition. The best way to keep the data accessible is to share the data actively, as this allows the frame of the data to evolve as the mechanisms of storage evolve.