Chapter Eight:

Effectively Transmitting

Magic is applied occult philosophy, and as such, has its textual roots most firmly in natural philosopher Heinrich Cornelius Agrippa's writings of a three-layered web of manifestation, with the intellectual space assuming primacy over the elemental and celestial spaces. Memeticists anchor their focus in this space of the intellect, as it is there that these webs of association go on to engineer experiences. It is also in this space where masterminding techniques are designed to create small associational meanings to be distributed through a network, and where symbolic literacy can be most efficiently taught. Mastermind groups are sources of memetic evolution, and can be consciously oriented into virtual think tanks for meme development or memetic laboratories, constructed within the intellectual space to observe generational differences and thus able to adapt and modify structural elements of the memes analyzed prior.

The next object in creating a memetic campaign is to streamline the effectiveness of the communication. Marketing, at its fundamental core, is a highly developed form of persuasion based on communication functioning at its most effective, and serves as a useful model for understanding how to transmit or broadcast a meme into a network.

The ad that interrupts our favorite show is emotionally connected with our reaction to that show, and is even more directly connected when placed within the show. Earlier, we addressed memes as being primarily transmitted via linguistic constructs, but this is simply because of efficiency. Memes can be transmitted through inimitable behaviors, and when presented with complimentary framing, there is an emotional transference from frame to meme that occurs beneath the awareness of the average individual⁵².