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Many artists rely on self-fulfilling critical acclaim as a way of life, and during a political campaign strategists are paid enormous sums of money to maintain the narrative and hyperstition momentum built from the totality of a candidate's public persona and rhetoric across the print articles, speeches, and video footage released by the campaign. In a way, the hyperstition is the persona or public discussion about any given meme bearer, be that an individual or an egregore. Under the aegis of hyperstition fall such fields as buzz, or hype, generating an attendant media event. Repetition of a statement such as 'This is the Biggest Album of the Year' consistently from every major media outlet prior to an album's release that then triggers enough sales and positive reactions to make the statement become true is a functional hyperstition.

Speaking directly of video, look at how, with the saturation of video communication, any event can be filmed. Stories are viral packets of information that insert themselves into your pre-conscious mind by way of your emotional responses. The footage can then be associated with emotional markers through juxtaposition and then shown to many people many times. Within this context of a global communication structure capable of delivering nearly instantaneous video coverage from anywhere in the world, dramatic and catastrophic events become incredibly valuable to the attention economy. Video, in today's Internet climate, is fast becoming the target of choice for memeticists and the idea of creating a "Viral Video"⁶² has captivated marketers around the world. Learning how to craft a video to influence a massive amount of people falls into the realm of sigilization, and swaying masses of people to influence their behavior is a magical act on the part of the editor and producer of the video piece.