Chapter Eleven:

Phagic Repurposing of Existing Memes⁶³

Every action is performed by a body, or rather; bodies are entities which perform actions. Different networks in the social strata will have different reactions to the same meme capsid. A phage, as used in references in computer programming, refers to a program that modifies other programs or databases in unauthorized ways, especially in propagation of a virus or trojan. Within the phagic model of meme distribution, the phage carries within it a new approach to existing technology, or a new technology to solve existing models. As a result, the spread requires an existing meme into which the phage injects its message, effectively transforming the behavior of the meme bearer.

A body which aligns itself with all the bodies in immediate proximity to it that have the same end-goals will be most efficient and effective in flowing toward its desire. This is infinitely scalable⁶⁴ across the internal and external divisions of network strata, allowing work like internal alchemy and external media magic to be approached from the same model. In secular magic it is understood that these formulas of causing change in accordance with will means navigating the memetic superstructure of society according to desire. That navigation is the action of a body, and that body need not be an individual (or even physical) construct.