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Words are a technology, and the internalization of a meme complex occurs as a result of a nested chain of memes being absorbed in sequence. There are a few ways in which memes can be forced into a body, the most obvious being Diocletian's Problem-Reaction-Solution model, also known as the thesis/antithesis/synthesis pattern.

Other patterns are linked or webbed memetic structures, and yet another is the phagic model. The phagic model is usually the slowest to influence an entire culture, while the problem-reaction-solution model relies on catastrophic change and works the fastest (although doesn't necessarily sustain change over a long term.) The linked or webbed structure falls somewhere in the middle, and seems to generate a visible paradigm shift when it is at its most successful, as well as appears to be the most organic and, as such, to have the best pattern integrity. We will avoid discussion on the merits of the problem-reaction-solution model, as it is doubtful that the average reader has access to the kind of resources that are required for that level of psychological warfare. We will focus instead on the other two models, both of which lend themselves to the kind of magical work easily available to modern magicians and the advertising efforts of promoters and marketers. While constructing a sigilic web or any other type of sorcery event series is equivalent to the construction of a memeplex or trans-media advertising campaign.

An example of linked, webbed, or nested memeplex development occurs naturally with the introduction of a breakthrough technology, one example being vehicles that radically increase the spectrum of a body's capability. The early development stage includes the marketing, refinement, and testing of the new technology. As the technology finds widespread acceptance and use, it enters an expansion stage and the improvements continue. Eventually the technology reaches its mature stage, typified by global acceptance and use, but the rate of product improvement plateaus until the technology reaches a saturation point. Saturation usually can be identified when diminishing returns are encountered, based on a disproportionate amount of effort is expended relative to any increase in the technology's distribution.