As beliefs change, technology undergoes its own revisions. This same 'revisioning' is also used in phagic repurposing of existing memes, and involves tracking the motivational axis of an existing meme then positioning your intention askew to the motivational axis to redirect the meme-bearer. In some sense, this is witchcraft. Glamour, grammar, and intention - diviniation, spells--it's all witchcraft, but the technology has significantly improved, and we're all familiars for one another in the magic mirrors, all the various screens into which we can now interface. Science has made witches of us all.
Understanding how technology can cause a cascading transformation, leading to a paradigm shift gives insight into the process of designing a series of nested sigilic events. Each sigil is based on the previous, and then all of the sigils are placed in relation to each other. As one sigil is fired, the next is prepared, and intention is thereby leveraged against the existing order of things65. In switching from Half-Life to Hitman to Halo to Doom and back, one is experiencing the meme of first person shooter, fully unflowered with multiple forms of that meme in different evolutionary patterns filling that vicinity of meme space. Each repurposes from the same cultural pool new variations to pair with the baseline first person shooter capsid, and each seeks to embiggen its market share and mind share. There's a lot of interest in maintaining the player's attention span, knowing how to manage discontinuity of exposure properly is essential to retaining end-users.
It is important to note that technology can be understood as a meme body in action, be that body enabled by a gadget or an abstract technology such as a formal coding language or algorithm. Technology is not limited to an end-product, but is an application of a principle, and these principles are often derived from beliefs about the nature of reality. Witchcraft provides a metaphor to understand our newfound empowerment when we've mastered these tools sorcerers in other spaces crafted for our use.